11 – 13 April 2018, Wednesday - Friday
China National Convention Centre, Beijing

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Tomorrow's Marketplace


For more than two centuries, the “invisible hand”* concept explains how unobservable market forces automatically allocates resources for the production of goods and services for the benefit of all.

As the impact of technology permeates every fabric of society and penetrates deeper into individual lives and industry, the “invisible hand” concept becomes adequate in explaining how society functions – albeit a new model, the Digital Twin model.


The fusion of internet and digital technologies has shaped the way individuals live, learn, work and play, and the way organizations engage and interact with their customers. As the marketplace adapts, enabled by advancing technology, businesses must evolve to deliver their offerings in even more creative ways that tomorrow’s customers have come to demand and expect.

All around the world, this evolution of the marketplace is unstoppable, happening at accelerated speed. By 2020, BDA Software investments will grow to more than $70 billion, and IoT expenditure is set to hit $1.29 trillion. In China alone, the value of its internet-based economy is forecast reach $16 trillion by 2035.

Also by 2020, 50% of the G2000 will see the majority of their business depend on their ability to create digitally-enhanced products, services and experiences. FutureCitizen will help businesses do just that – tap on innovation-enablers to enhance their offerings or even to identify opportunities for entirely new businesses.

*The “invisible hand” explains how the self-interests of individuals sends signals about which goods and services are valuable and, through a system of mutual interdependence, spontaneously direct producers, distributors and intermediaries to fulfill the needs of people and promote the benefits of society at large.